Aventura Mall Adds Luxury Car Rental Service

Aventura Mall, Miami’s premier fashion destination, recently partnered with Warren Henry Auto Group to debut its new luxury vehicle rental service. VIA (Very Important Automobiles) powered by Warren Henry Auto Group offers Aventura Mall visitors a wide variety of highperformance and exotic cars for rent as well as short term leases. Owned and operated by Turnberry Associates and its Co-Chairman and CEO Jackie Soffer, Aventura Mall welcomes more than 29 million visitors each year, a significant percentage from Europe and Latin America. Recently, Soffer has led an evolution of the shopping center’s luxury retail mix, adding an array of the most renowned names in fashion. In 2014, Tiffany & Co., Fendi, Brooks Brothers, DVF, Bally and Peek Kids opened boutiques at Aventura Mall, complementing Louis Vuitton, Cartier, Burberry, REDValentino, Phillip Plein, Emilio Pucci and more. Prada, adidas by Stella McCartney and Melissa are set to open in 2015.

With access to limitless vehicles, the VIA rental collection is comprised of a number of luxury vehicles, from sleek, sexy Jaguars to sporty and spacious Range Rovers, plus high-profile exotics including Aston Martin, Bentley, Ferrari, Lamborghini, Maserati, McLaren and Rolls Royce. In addition, on-demand VIA chauffeur service will be available with the fleet of luxury vehicles. “We are thrilled to join hands with an internationally recognized property like Aventura Mall to further enhance the luxury visitor experience,” said Warren Henry Zinn, President and CEO of Warren Henry Auto Group. “The VIA service offerings are essentially an extension of the Warren Henry Advantage Program, which gives our customers more, always.” For more information, visit AventuraMall.com or ViaLuxuryRentals.com.